Project Type:
Packaging
Goal:
Brand Illustration Cohesion
Date:
2025
Moodys is a packaging design project for a cereal brand that enhances moods with the inclusion of adaptogens. The cereal’s playful, fun illustrations of fruits represent the positive and uplifting effects of the ingredients, making the experience both visually exciting and emotionally beneficial. Each flavor is uniquely designed to reflect the specific mood-enhancing benefits it offers, from calming to energizing. The packaging features vibrant, whimsical illustrations that capture the essence of each mood, paired with bold typography and an eye-catching layout. The design aims to make the cereal not only a delicious breakfast but also a fun, feel-good experience that aligns with wellness trends and the desire for mood-boosting products.