Zayka is a creative project focused on developing the visual identity for a line of Indian-American fusion chutneys. The design merges traditional Indian aesthetics with a contemporary packaging approach. Bold colors and cultural motifs create strong shelf presence. The visual system is modular and scalable, allowing flexibility across different chutney flavors and formats. The result is a brand that feels authentic, vibrant, and visually distinct. Bold colors, intricate patterns, and sleek typography are used to communicate the fusion of authentic ingredients and contemporary taste. The packaging aims to create an eye-catching and memorable brand presence while appealing to a diverse audience seeking a unique culinary experience. The design also emphasizes sustainability, incorporating eco-friendly materials to align with contemporary consumer values. Overall, Zayka’s visual identity bridges heritage and modernity, creating a system that is both expressive and adaptable.